Competitors

Add 3-5 rivals and the agent watches them from two angles: how they show up in AI answers, and what changes on their sites.

AI answers

  • Share of Voice — of all brand mentions across your measured answers, what share is yours vs each rival's.
  • Competitor overlap — when an answer names a rival, are you in the same answer or absent? The red share is where they win alone.
  • Rival pages — the exact competitor URLs the engines cite for your prompts. That list is your content roadmap: those are the pages to beat.

Site changes

Every night the agent crawls your competitors and diffs the last two snapshots: new and removed pages, changed titles and H1s, new sections, schema changes, expanded content and internal-link shifts — each shown as a readable before/after. Meaningful moves can also surface as "respond to competitor" tasks.

How many you can track

Each competitor is a fully crawled site, so the number is capped per plan — one on Free, five on Pro, ten on Ultimate. Pick rivals that actually compete for your questions rather than the biggest names in your market: a competitor that never appears in your measured answers teaches you nothing.

What we do not do

We never pull a rival's backlinks or invent authority scores for them. What you see is what we measured ourselves: the pages we crawled, the answers the engines gave, and the changes between two nightly snapshots. Anything we cannot observe is left blank rather than filled with an estimate — see how visibility is measured.