Referrals & the tracking snippet

Referrals is the outcome metric: the real visitors AI platforms send to your site. It needs a one-line snippet on your site — everything else is automatic.

Install the snippet

Add this before </head> (your site ID is pre-filled on the Referrals page):

<script async src="https://seoruna.com/api/t.js" data-site="YOUR_SITE_ID"></script>

What it does — and doesn't — collect

• Sends the referrer and path of a visit, only when the visitor arrived from another site.
• Recognized platforms: ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, Mistral — plus classic search as a baseline.
• No cookies, no IP addresses, no fingerprinting; unrecognized referrers are dropped entirely.

Reading the page

Per-platform counts with change versus the previous equal period, a daily stacked chart and the most recent visits — in 24-hour, 7-day and 30-day ranges.

Why a snippet and not analytics

Most analytics tools lump assistant traffic into "direct" or "referral" and lose it. The snippet reads the referrer at the moment of the visit, matches it against the AI platforms we know, and stores one row per arrival — so you can answer "did anyone actually come from ChatGPT this week" with a number rather than an impression. It sets no cookies and collects no personal data.